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Innovation in retail: get ready for the future

Developments in the retail market are reaching unprecedented heights worldwide: virtual and augmented reality, blockchain technology, artificial intelligence, etc. Flexible pricing strategies have also become indispensable. Commodity prices are rising fast, how do you charge this directly into your price without making your product unaffordable for consumers? The right pricing strategy and setting up complex omnichannel strategies have become a necessity to survive this fast-changing market. Find out in this whitepaper how to respond to these (market) developments and how to strengthen your position in the market.

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